The Psychology of Fraud


  • My Story of Franchise Fraud and Indentured Servitude

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    I loved seeing franchisees tell the FTC that franchising is like indentured servitude in their comments about the Franchise Rule. I told the FTC that once, too…. a couple years…

  • The Myth of the “Few Disgruntled Franchisees”

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    One way franchiSORS maintain leverage is through discrediting franchiSEE issues by labeling franchiSEES who assertively defend their rights as “disgruntled” and by pretending that the “disgruntled” franchiSEES are rare and…

  • Franchising and Fear: The Laloux Culture Model

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    Franchising and fear: Most franchises are red organizations. What do I mean by red? I mean that FranchiSORS use fear to control their franchiSEES. FRANCHISING AND FEAR: Learn more about…

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